The First Audio Print Ad?!

This is really cool, it is a print advertisement integrating audio!! Using a Playboy cover, the audio/print ad promotes a music festival in Brazil.

I would like to know if this extra audio player caused a price increase of the magazine...?!?

"A mini-chip has been inserted in the cover and users can listen to the an audio message (whispered by a young woman) simply plugging an headset in the jack."

via