The First Audio Print Ad?!

This is really cool, it is a print advertisement integrating audio!! Using a Playboy cover, the audio/print ad promotes a music festival in Brazil.

I would like to know if this extra audio player caused a price increase of the magazine...?!?

"A mini-chip has been inserted in the cover and users can listen to the an audio message (whispered by a young woman) simply plugging an headset in the jack."

via

Interactive Tipp-Ex commerical

What a great commercial/advertisement from Tipp-Ex.
I first saw it on whudat and yesterday my good friend Lars the architect also send me the link.

The video is called “A hunter shoots a bear”, but the hunter does not want to shoot the bear. Instead the hunter adresses YOU, the person who watches the video, to type in any ver instead of "shoots".
Also the hunter is grabbing the Tipp-Ex from the right AD out of the youtube video. Its an interactive advertisement approach. So good.

Experience it yourself HERE.

Try any word. I liked "hugs", "plays" or "pee"....

Enjoy!

Poster on a Ice Cream Wood Stick by Allan Peters

Since I also love print and any kind of good design, this got my attention immediatelly.
If somebody on the streets would hand me that "flyer" or brochure it would have my attention and I would be eager to know whats behind it.


Great advertisement idea! I'll pick this up and bring this to Berlin I promise!

via absolutematerialist