How to Marketing

Isn't this creepy? Imagine this box just sitting IN your home, popping up from nowhere.
It was created by the Santiago, Chile office of ad agency DDB.

via

Or how about this one, from Erasco:

Advertising Agency: Young & Rubicam, Germany
Creative Directors: Helmut Schulte, Christian Daul
Art Director / Photographer: Bruno Petz

Invasive Marketing

What do you think of this advertising strategy friends?
Superette is an Auckland boutique chain and they wanted to promote a short shorts sale. DDB, an Auckland based ad agency says in their press note:

"We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour."

So cool! Once again, all credit to my friend Eric. Next time you can write the post by yourself... He might even do so soon...

via

Jay-Z's "Decoded" Promotion

Jay-Z's new book "Decoded" is out and available since this November.
Well, to reach all those people out there who have not heard of it, the agency droga5 has come up with some great marketing ways.
They basically printed passages or sentences from the book on the bottom of a pool, on a car or on a table-cloth in a restaurant.

In my opinion, this is a great way to adress the target group not just visually, but also emotionally. I hope some other authors or companys will pick this idea up and maybe even develop it further.

via ignant where I also got the pictures from

Great AXE Guerilla Marketing

Thanks Philipp for showing me this picture!!