Jay-Z's "Decoded" Promotion

Jay-Z's new book "Decoded" is out and available since this November.
Well, to reach all those people out there who have not heard of it, the agency droga5 has come up with some great marketing ways.
They basically printed passages or sentences from the book on the bottom of a pool, on a car or on a table-cloth in a restaurant.

In my opinion, this is a great way to adress the target group not just visually, but also emotionally. I hope some other authors or companys will pick this idea up and maybe even develop it further.

via ignant where I also got the pictures from

TZ Music - Jay-Z & Coldplay FREE Mixtape

This Mixtape "VIVA LA HOVA" is not really brand new, BUT its REMASTERED without the DJ drops from the first version which came out 2 years ago. If you have missed the first release, be quick and load this one.
Jay-Z himself liked this mixtape. And he has not even heard this version featuring two new bonus songs not contained on the original Viva La Hova release

DOWNLOAD HERE

Tracklist:

01) Intro (produced by Mick Boogie & Terry Urban)
02) One Ruler (produced by Max Tannone)
03) Public Speeding (produced by Cookin’ Soul)***
04) Know My Place (produced by The Amps)
05) Never Changing (produced by nVMe)
06) Miss Trouble (produced by Judah)
07) Back At My Place (produced by Remot)
08) Lucifer And Friends (produced by CJ Luzi)
09) A Spy’s Prayer (produced by nVMe)
10) Science Is Ignorant (produced by Gooch)
11) The Reverse Fix (produced by Mick Boogie & nVMe)
12) Hola Blanco (produced by Garbs Infinite)
13) Take The Hill (produced by nVMe)
14) Lost Part 2 (remixed by Mick Boogie)
15) Cold Success (produced by 9th Wonder)
16) What If We Cry? (produced by Remot)
17) No Love Coming Home (produced by The Kickdrums)
18) Falling In Shadows (produced by 6th Sense)
19) Life of Clocks (produced by Terry Urban)
20) X-Y-Z (produced by Hasan Insane)