Friends and Readers, if you have not heard of the GLIF it is time for you to read this article:
It def is a good read, not just for marketing interested people!
It is the story for the iPhone tripod mount that two guys from the US designed, produced and marketed in 5 unbelievable months using Kickstarter,etc.
Keep such social funding platforms in mind for your next project :)
Note: Picture is taken from theglif website. They probably dont mind since I basically promote their idea and product :)