Invasive Marketing

What do you think of this advertising strategy friends?
Superette is an Auckland boutique chain and they wanted to promote a short shorts sale. DDB, an Auckland based ad agency says in their press note:

"We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour."

So cool! Once again, all credit to my friend Eric. Next time you can write the post by yourself... He might even do so soon...

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