Dienstag, 21. Juni 2011

The First Audio Print Ad?!

Playboy, Skol Sensation This is really cool, it is a print advertisement integrating audio!! Using a Playboy cover, the audio/print ad promotes a music festival in Brazil.
I would like to know if this extra audio player caused a price increase of the magazine...?!?
"A mini-chip has been inserted in the cover and users can listen to the an audio message (whispered by a young woman) simply plugging an headset in the jack."


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